Pellissippi State hosts webinar series on digital storytelling

Steve Crescenzo
Steve Crescenzo is the first keynote speaker for Pellissippi State’s upcoming webinar series on digital storytelling.

The Pellissippi State Community College Media Technologies program will host a free, three-part continuing education webinar series titled “The Art, Science & Impact of Digital Storytelling” beginning Wednesday, Oct. 21,  with other sessions scheduled for Dec. 1 and Jan. 22, 2021. 

Each session will take place 12:30-2 p.m. Eastern over Zoom. Registration is open now for professionals, faculty, students and alumni in digital, creative and strategic communications communities from East Tennessee, as well as from thought leaders in these areas across the country. 

This webinar series takes the place of the half-day digital storytelling forum that was planned for April 24 and postponed due to the coronavirus pandemic. 

Our team of supporters for Pellissippi State’s Media Technologies program and the Bagwell Center for Media and Art are excited to welcome the creative and strategic communications community to join us for learning, sharing and networking opportunities, as we interact with leaders who represent such important voices of our industry’s workforce pipeline,” said Mary Beth West, volunteer chair of Pellissippi State’s Media Technologies development campaign. 

This webinar series sponsored by The HiveBagwell Entertainment and Jupiter Entertainment will bring together thought leaders in digital production, creative services and brand storytelling, to discuss industry trends and workforce opportunities, as Greater Knoxville continues to evolve as a nationally and internationally recognized center of digital content development for major broadcasting and consumer platforms. 

Session 1 on Oct. 21Crafting Digital Messages that Motivate Audiences to Action, will feature a keynote address by Steve Crescenzo of Crescenzo Communications, who has been voted the No. 1 speaker from the International Association of Business Communicators World Conference seven times. 

Shel Holtz of Webcor will moderate a panel including Deirdre Breakenridge, CEO at Pure Performance; Damon Rawls, founder of Damon Rawls Consulting Group; and Scott Monty, former chief of global digital communications at Ford Motor Co.  

Speaker biographies are available on the webinar series website. 

Session 1 will focus on the essence and purpose of strategic communications and digital engagement and will explore questions such as: 

  • How much is the medium still (or even more so) the message in the digital age?  
  • How should strategies and tactics change as digital innovation accelerates and saturates?  
  • Is understanding your audience more important as you aim to earn trust for your business, sell products/services to customers or persuade people to your cause – and how can authentic connections be achieved during the disruption of the COVID-19 Age? 

There is no cost for the webinar series. The webinars highlight Pellissippi State’s Media Technologies program, which offers concentrations in Audio Production Engineering, Design for Web and Print, Photography, Video Production Technology and Web Technology. 

For more information on this webinar series, including future topics, speaker bios or to register, visit www.pstcc.edu/bcs/mediatech. 

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